Store fixture placement within a selling space is part art and part science. You will quickly learn that you can guide shoppers through the entirety of your store’s environment simply by how you have your fixtures arranged. Here are a few points to consider regarding your store’s fixture placement.
Fixture placement – Let them breathe!
Avoid placing fixtures so closely together that your shopping environment starts feeling like an enclosure rather than an experience. Remember if your shoppers are using carts that two must pass comfortably to encourage your customers to linger longer. Shoppers will assess their shopping experience subjectively…how does the store feel? Stores with fixtures too close together will “feel” small. This is something you’ll want to avoid. If limited space is a valid concern, consider going higher while still widening the aisles.
Fixture placement – avoid right angles.
I’ve been in stores, and you probably have too, in which it seemed that the designer would have been better at designing mazes for rats to run through than he was at store design. Avoid runs of fixtures that are at right angles to others. It’s a simple suggestion that can make your store easier to shop, more inviting and more comfortable for your shoppers. It is an especially critical point in smaller stores. As an added bonus you’ll see that your store will appear larger (regardless of its size). This fixture placement tip will also help you minimize theft because hidden corners will be avoided.
Fixture placement – experiment.
No one likes to rearrange their store. I get that. But if you are going to achieve optimum fixture placement it may require some experimentation. The key consideration if whether your fixture placement facilitates traffic throughout the entirety of the store’s space. Think about it this way: if people don’t shop areas of your store they certainly won’t buy from those areas. Arrange the environment, observe the traffic and if it appears shoppers are avoiding certain areas try different fixture placements.
Fixture placement – get professional design help.
Our company can help you design an effective floor plan, working with you either on-site or remotely. Contact us through our company website.
