Store fixture placement within a selling space is part art and part science. You will quickly learn that you can guide shoppers through the entirety of your store’s environment simply by how you have your fixtures arranged. Here are a few points to consider regarding your store’s fixture placement.
Fixture placement – Let them breathe!
Avoid placing fixtures so closely together that your shopping environment starts feeling like an enclosure rather than an experience. Remember if your shoppers are using carts that two must pass comfortably to encourage your customers to linger longer. Shoppers will assess their shopping experience subjectively…how does the store feel? Stores with fixtures too close together will “feel” small. This is something you’ll want to avoid. If limited space is a valid concern, consider going higher while still widening the aisles.
Fixture placement – avoid right angles.
I’ve been in stores, and you probably have too, in which it seemed that the designer would have been better at designing mazes for rats to run through than he was at store design. Avoid runs of fixtures that are at right angles to others. It’s a simple suggestion that can make your store easier to shop, more inviting and more comfortable for your shoppers. It is an especially critical point in smaller stores. As an added bonus you’ll see that your store will appear larger (regardless of its size). This fixture placement tip will also help you minimize theft because hidden corners will be avoided.
Fixture placement – experiment.
No one likes to rearrange their store. I get that. But if you are going to achieve optimum fixture placement it may require some experimentation. The key consideration if whether your fixture placement facilitates traffic throughout the entirety of the store’s space. Think about it this way: if people don’t shop areas of your store they certainly won’t buy from those areas. Arrange the environment, observe the traffic and if it appears shoppers are avoiding certain areas try different fixture placements.
Fixture placement – get professional design help.
Our company can help you design an effective floor plan, working with you either on-site or remotely. Contact us through our company website.
Your store’s retail environment is critical to its success. When evaluating your store’s retail environment consider the five senses. How does it look, smell, sound, taste and feel. Regarding the feel or tactile sense, this simply means that you need to have things for people to pickup, touch and explore. When selling something that is easily held, for example, encourage the prospect to hold it, feel it. Research has shown that this somehow signifies ownership to the prospect and the close rate goes up.
Retail Environment-Evaluate it!
It’s easier to go into another store and observe things that need to be changed or updated. It’s harder to do it in your own. You have probably become somewhat anesthetized to your retail environment be familiarity. Something you may find helpful is to take pictures of your store’s interior, wait a few days and then go off premise and evaluate them. Many times in our consulting sessions we’ve observed store owners and manager shocked at the pictures we had taken of their stores.
Retail Environment-Change it!
One thing that is critical to remember is that your store must change! In order to continue to attract the same customers (which is critical) it must have something new to see and hold. Ask yourself this critical question: What changes do I have planned for my store this week, this month, this year and next year. Don’t be afraid to try the unusual. Often when I speak to retailers I make the point of how critical it is to differentiate your store. Change, and the unusual can both do that. Of course some of your ideas won’t work, that’s inevitable. But in their failure they give you tons of other things to try that will be fun for your staff and customer and energizing to you.
Retail Environment-Clean it!
Truthfully this is something that no one should require coaching on, but the truth of the matter is that a retail environment can be sabotaged by clutter. Don’t let it happen in your store. Assign tasks and responsibilities to specific individuals and then demand attention to detail. Just this one step can often make huge differences.
Retail Enviornment-Profit from it.
A good retail environment will produce favorably viewed customer experiences. Favorable customer experiences will produce longer shop times. Longer shop times will produce more impulse sales. More impulse sales will produce better month-end results. Better month-end results will make you happy…isn’t that worth a little work?
Please check out our company’s website at discoverybasedretail.com. We also have a resource you’ll find very helpful at discoverdbr.com.